Påskefabrikken - A digital Easter egg
Danske Spil and Quick had already conquered Christmas with their iconic Advent calendar scratch games. But Easter? That was untapped territory ready for some digital disruption.
What we did
The client came to us with a mission: create the same scratch-game magic for the Easter season and give those little Easter bunnies the spotlight they deserved.
The mission was clear but ambitious — craft a digital experience during Easter that would not only captivate their audience and keep them engaged with the Quick brand, but ultimately convert those players into paying customers. No small feat when you're competing with chocolate eggs and family gatherings!
How we dit it
We made something special — an augmented reality game that bridged the physical and digital worlds. Players used their smartphone cameras to hunt for the right Easter bunny hiding on their physical scratch board. It was like giving traditional scratch cards a new dimension! The experience was accessible on mobile and desktop — ensuring no Easter enthusiast was left out of the fun.
How it works
When Easter 2024 rolled around, our little digital egg hatched into something extraordinary. The campaign didn't just meet expectations — it hopped right over them! The most egg-citing metric? As many as 11.5% of the participants who continued from the game ended up buying in quicks online universe. That's not just engagement — that's digital alchemy turning playful interactions into business results.
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