From purpose to action - how do you live your values?
94% of executives say that purpose is important for success. But only 33% actively use it in their decision-making processes, according to Deloitte’s latest report on the subject. Clearly, there is a long way from strategy presentations to daily practice. From formulation to anchoring.
- When Values Meet Reality
The market has changed significantly. Consumers, employees, and partners expect more than just products and services - they expect conviction and action. They can see through empty promises. They can sense when words and actions don’t match. And increasingly, they choose companies that dare to stand by their values.
There is a unique credibility in companies that truly do what they say. That live their values, even when it comes at a cost. It has never been clearer than it is right now, as every decision is being scrutinized - nationally and across borders.
We seek meaning in everything we do. That may sound abstract, but for us, it is something very concrete: Creating work that truly matters. For our clients. For their customers. For long-term development. It’s not just words - it’s how we work. Every day. In every project. In every relationship.
This means that sometimes we take the thorough route. That we ask the tough questions. That we hold onto our values, even when the market tempts with easy solutions. But experience shows that it works.
Through our work, we have identified three core insights:
- Relationships Create Results
We believe in the value of close dialogue and personal connection. In deeply understanding challenges and ambitions. In building partnerships that evolve over time. It’s not rocket science. It’s proven business development.
- Find the Courage to Think Differently
We actively seek alternative perspectives. Specialized expertise. Challenging viewpoints. To create something exceptional, you must dare to take new paths.
- Let Meaning Drive the Work
In every project, we ask the same question: Does this create real value? Not just commercially, but also strategically? It’s not always the easiest question. But it’s always the right one.
From Intention to Implementation
The journey from purpose to practice requires more than good intentions. It demands systematic work on multiple levels:
- Culture Before Strategy
Purpose must be rooted in the culture before it can manifest in strategy. It’s about creating an environment where value-driven decisions become the norm, not the exception.
- Micro-Decisions Matter
The big, principal decisions are easy to spot. But it’s in the everyday small choices that purpose is truly tested. Every email, every meeting, every deadline is an opportunity to live your values.
- Transparent Measurement
You get what you measure. If purpose is to be more than words, it must be integrated into a company’s metrics. Not as a separate KPI, but as a fundamental part of success criteria.
- Systematic Dialogue
Purpose is not a one-time exercise. It requires continuous dialogue - with employees, customers, and partners. What does our purpose mean to them? How do they experience it in practice?
"How can you be sure about your approach?" a client recently asked.
The honest answer: We can’t. We are just sure that if you want to create something meaningful, you must also dare to take the risk.
In a world where change is the only constant, purpose is more important than ever. Not as a final destination, but as a strategic compass. As a guideline for decisions. As a force that unites people around a common direction.
Purpose is not about grand declarations. It’s about consistent choices. About standing by your values, even when it’s inconvenient. About treating people as people. About searching for meaning, even when it’s not obvious.
So, the next time someone asks you about your purpose, the key question is not what you think.
But what you do.