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Creating meaningful gamification campaigns

All too often, gamification campaigns become unbranded spinners and questionnaires. Without a clear strategy, these often result in forgettable experiences with discounts as the only takeaway for users.

GamificationBranding
Written By
Ole Nørgaard
Published At
Apr 02, 2025

We create gamification concepts that align with your brand and core values, ensuring that the results align with your vision. We aim to create exceptional experiences without compromising the overall KPI, whether it’s leads, lead qualification data, customer conversion or anything else.


Unique gaming experiences with high brand value


We are not your average gaming solution


Custom concepts for your brand


Your brand is unique, so should your marketing be. That’s why we create custom concepts for your brand, designed and developed in line with your business values.


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Created with your goal in mind

Targets vary from case to case. We make sure to optimize the campaign for the desired KPI (leads, lead qualification, product awareness, etc.).


While it’s fun, that’s not why we do it.

  • Inform
    We use gamification as a means to inform consumers about relevant product information, important services, new launches, etc.
  • Engage
    High-end gamification at its core is engaging, ensures time spent with the brand and emphasizes core values.
  • Collect
    We tailor our solutions to all customers and optimize towards lead generation if it is a key KPI of the campaign.
  • Convert
    We understand the tactical aspects of communication and ensure that conversion to sales is always part of our offering.
    'Gamification is the application of game design elements and game principles in non-gaming contexts'
  • Escapism
    For better or worse, everyone can need a break from everyday life. Gamification creates a space where one can find peace, relax and recharge.
  • It's fun!
    In addition to being entertaining, games activate imagination, creativity and emotional lift in people.
  • Dopamine
    When we play, we achieve a reward that releases dopamine from the brain and a feeling of joy. And it's not just when we win - it's while we play.


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