Safe biking

What we did


Visit Copenhagen launched the Safe Biking campaign to help visitors navigate Copenhagen’s extensive cycling infrastructure safely. The initiative aims to educate tourists about local cycling rules and etiquette, ensuring a smooth and enjoyable biking experience for everyone in the city.


How we dit it
The campaign includes an interactive quiz that teaches visitors the essential do’s and don’ts of cycling in Copenhagen. By participating, tourists can test their knowledge and learn key safety tips. The initiative is promoted through Visit Copenhagen’s website, social media, and potentially through physical locations such as bike rental shops.

How it works
Visitors take the Safe Biking Quiz, which tests their understanding of Copenhagen’s cycling culture and safety guidelines. After completing the quiz, they have the chance to win a Copenhagen City Card, which provides free access to various attractions and public transport in the city.

The campaign effectively combines education with gamification, encouraging responsible cycling behavior while offering an incentive for tourists to participate.