SoMe for the people
A unique way to reach the target audience
What we did
At Léanowski and Barkowski, it’s never just about the drinks - it’s about the people behind them and the ones gathered around them. We helped shape a social media presence that feels as warm, human, and effortlessly cool as the bars themselves. A space where personality comes before polish, and community is everything.
How we did it
Through real moments, candid portraits, and laid-back storytelling, we built a digital vibe that mirrors the physical one. We let the people shine - the staff, the regulars, the energy - and used social as an invitation, not a broadcast. Cozy, familiar, a bit cheeky, always honest.
How it works
The result is a feed on each of the bars that feels like dropping in on friends. Consistent yet unpretentious. Alive, not curated. It’s social media with a soul - turning followers into locals, and locals into part of the story.
