A fairytale brand story

What we did

Oak helped shape the fairytale behind Gaia into a living, breathing brand identity. A cocktail bar like no other, Gaia mixes immersive storytelling with high-end mixology. Our job was to create a visual and digital universe that could match the magic of their concept - a place where wonder meets world-class cocktails.

How we did it

We started with the story - because Gaia isn’t just a bar, it’s a narrative. Inspired by tales of adventure, fire, smoke, and “Bibbidi-Bobbidi-Boo” charm, we crafted a playful, elegant identity that feels both imaginative and refined. The logo, colors, fonts and tone of voice reflect the bar’s enchanted spirit, while the website acts as a portal into a world where every drink tells a story. This was about capturing a feeling as much as a look.

How it works

From the way guests discover Gaia online to the moment they sit at the bar, the brand experience flows seamlessly. The digital identity supports every detail - from menus to merch, social to storytelling. Gaia’s world is more than branding; it’s a stage set for magical experiences.