Danske Spil - Påskefabrikken

Danske Spil x Oak Gamification case in collaboration with Brandhouse & Nordlid

Challenge: Danske Spil and Quick are known for their successful and iconic Advent calendar scratch games. To achieve the same popularity during the Easter season, they wanted to give the small Easter bunnies a similar boost.

The goal was to create a digital experience during the Easter Holiday that engaged the target audience and generated time spent with the Quick brand – while increasing conversion to paying games.

Solution: We created an augmented reality game where users had to find the correct Easter bunny by moving their smartphone camera over the physical scratch board. The game was online on mobile and desktop.

Result: The campaign ran throughout Easter 2024 and performed way above expectations. What was absolutely fantastic about the campaign was that 11.5% of participants became paying customers after the campaign..