Danske Spil - Julegavejagten
- Gamification
- AR
- CRM
Increasing engagement during Christmas
Challenge: Danske Spil and Quick is known for its iconic Julekalenderskrab with approx. 2 mio. calendars being sold to Danes each year around Christmas. Last year, they were looking for a solution to increase engagement - on top of the existing calendar.
Solution: We created an AR game that could be used together with the physical calendars. Simply put, users could open the game on their phone, move it over the calendar and search for hidden packages.
Result: The campaign ran for a month and performed way above expectations. Most importantly, the campaign contributed to a record breaking turnover for Quicks online universe.
The Christmas Hunt Game
We have added extra gifts to this year's Christmas Calendar from Quick! Click on the link below, find your red calendar, and look for the gifts on the front page. You have one chance every day to win gift cards from Go Gift. The competition runs until December 26th - and it won't cost you anything.
