Imperfectly Perfect Brand Identity

What we did

We created a warm and wonderfully imperfect brand identity for Belma, a new bar in Copenhagen inspired by French street cafés and big-city bar culture. We built a full identity with personality at its core: logo, colors, fonts, tone of voice, website and beyond. A brand that feels hand-touched, human and completely its own.

How we did it

Every project starts with values. For Belma, those values were personal, intuitive, human and aesthetic. They guided our creative decisions and became the soft KPIs that defined success. From the custom logo based on a real signature to the receipt-inspired web design and analog fonts, everything was made to feel tactile and true. Not polished. Just real.

How it works

This wasn’t just about making a website - it was about shaping a brand. From digital to physical, every part of Belma now speaks the same language: warm, personal, and unmistakably them. Together with Belma, we built an identity that doesn’t just support the brand - it is the brand. One that lives in every detail, from screens to signage, menus to merchandise. It’s what happens when design becomes a feeling - and when a partner becomes part of the team.